Hailing from Mumbai, Krutika pursued a degree in architectural design. During this time she discovered her true passion lies in communication design. After graduating from Parsons the New School for design in New York City, she had the pleasure of working in a variety of environments with an eclectic network of global clients. Having worked on multiple apps and websites, Krutika enjoys contributing to UX/UI, print and environmental graphics. Design gives her an outlet for her interest in digital art and social analysis. Her passion to use design to make a difference compelled her to join IDE. As a product developer with a strong interest in communications, she defined the new brand language of the company and is currently contributing in the Graphical User Interfaces of medical products. Her hobbies include singing, dancing, photography, painting and handwriting analysis.
"Imagination is more important than knowledge"