Role  Design & entrepreneurship leader   Qualifications  BDes (IndDes) Hons

Role
Design & entrepreneurship leader

Qualifications
BDes (IndDes) Hons

Eric Siu

Eric has a hands-on and flexible approach that really complements the IDE approach to product development. Whether he’s handmaking prototypes for custom shoewear or designing mass market products with his creative credentials from his years as a freelance furniture and shoewear designer. Enjoying the challenge of switching his focus from hi-precision to low-tech and from high volume to unique one-off products, after ten years at IDE Eric has worked on projects ranging from medical to commercial, enjoying the novelty of every new set of requirements. His goal now is to connect design, business, technology and humans to deliver products with meaning.

"People ignore design that ignores people."

Frank Chimero