George Sidis

George Sidis is the Managing Director of IDE Group, an organisation that loves working together with its partners to create intellectual property that new and growing businesses can be built around. George’s passion for entrepreneurship and creating new ventures has helped IDE Group work together with more than 80 organisations, ranging from early stage start-ups to large multinational corporations, providing investment, R&D and contract manufacturing services to accelerate new medical technology discovery, development and commercialisation. George is also a Non-Executive Director of Atomo Diagnostics, a company he co-founded in 2010, and prior to founding IDE Group in 2003, George worked for PricewaterhouseCoopers helping businesses fund R&D and technology commercialisation.

"The key to successful product development is not design, but understanding what needs to be designed"