Standing out from the crowd Getting noticed in the intensely visual environment of a modern casino isn’t easy. And that’s just what Aristocrat Technologies needed from ide when they asked us to design a new gaming module  for global distribution. Aristocrat were looking for a stand-out product with a distinct look and functionality, confirming their position as major players in the international casino consoles market.

Thinking outside the square By getting to know all the current trends and technologies in casino consoles, the ide team were well prepared to challenge preconceived ideas about the gaming experience. Creating new concepts in ergonomics, graphics, lighting and interactivity, ide developed the Viridian cabinet, a headturning, premium gaming product to showcase Aristocrat as masters of gaming technology. Launched in  2007 in Las Vegas, the Viridian continues to be the flagship product for Aristocrat, entertaining casino patrons across the world.