Research

market analysis
As part of the product development process ide+ may conduct a market analysis. The aim is to examine your market and your competitors (products) and determine future directions, trends and potential gaps in teh environment. These trends can be technology, aesthetic or social and enables us to understand and help position your product in the market more accurately.


user behaviour
User behaviour relates to the product and the perception it creates in the market, for example cultural influences and how desirable and acceptable the product is. This forms a basis of the ritual of use (how the product is used and how intuitive it is to use). The other aspect to user behaviour relates to anthropometrics  and ergonomics which is utilised in order to optimise the product to human interface. This is an important aspect to product design as it can define and infuence the usability, functionality and safety of the product.

technology 
ide+ is positioned to help with the technology definition for your product. We have mechanical, electronics, software and manufacturing capability. This enables us to draw on the expertise of these specialists and source the most appropriate technology for your product which can then be integrated early during the design and development process.