Concept

ideation
Utilising various exploratory and creative methodologies such as 'brainstorming', 'what if scenarios', 'boundary examination' and 'decision trees', we are able to explore ideas in great depth. These methods help us to think 'outside the box' and enable us to offer unique and innovative product design solutions.

concept development
Here the best ideas generated during the ideation phase are evaluated and developed further. Preliminary CAD models and or physical mock-ups may be produced in order to realise the the best solution for the product. This allows the development of form, packaging and utility.

form and technical development
Here the exploration of ideas in an aesthetic, system, social and technical context are developed further. Further product detail such as ergonomic, manufacturing, production, service and regulatory issues are considered and incorporated into the design.This allows us to ensure the feasibility of the proposed concepts prior to presentation to the client.